A knight character lends itself more to irreverence and humour - major components of the current Epic branding. The knight can show heroism and nobility while also suggesting pomposity, false bravado and delusion.

Looking for beer related shapes and motifs to help with silhouettes and thematic ideas

I landed on a bottle opener as a subtle beer reference that could integrate with armour well.

A possible Greek soldier character for the "Zythos" edition beer 

The Arthurian legend seems appropriate and I like the idea of the lady of the lake offering a bottle.

Playing with the bottle shape as the overall silhouette but it was too restrictive

This drawing captures the feel of the absurdist, Don Quixote-like inversion of "Epic" that I was gravitating towards 

Knights were big beer drinkers which helped solidify the concept.

I like the idea of "too far" poses. A suggestion of over-compensation or bravado. 

This sketch was trying an angular low poly style which looks much better when completed in vector. I think pencils are meant to flow.

Helm studies from reference.

Studies for helm statuette or sword hilt motif. Not sure what the horned slug is about.

Action poses

Rough (rough rough) possible page layout.

Trying to understand the shoulder armour mechanism. Scrabble scores irrelevant

I found it difficult to figure out how shoulder armour would accommodate extremes like arms above shoulder line.

Abandoned round table notion

A bottle cap "halo" just seemed to evoke legend.